Sunday, 9 February 2020
Friday, 7 February 2020
Friday, 19 October 2018
test amazon article
Ayaz Yasin
October 19, 2018
At Rs 3700, the Echo Dot is essentially a spur of the moment purchase an area for a large number of us. Truth be told, that is the means by which I began with it. Was interested in the event that I'd utilize a brilliant right hand more in a speaker than I do on my smartphone. Furthermore, the cost was low enough for me to give it a go.
Saturday, 13 October 2018
tes article
Ayaz Yasin
October 13, 2018
Voice Changer Software In The Market
- Hey, it seems that Britney Spear is online voice-chatting!
- Wow, that’s a funny cartoon with lot of animal singing voices. You have to pay much money and time to collect them, don’t you?
- What a lovely and surprising gift, darling- a CD of my voice chatting with music background and also a sweet kiss’ cover!
Do you say “yes” to the first question? Do you think same with the answerer in the second? And don’t you feel surprised if you know that we can do the third by oneself?
“Yes”- if you don’t know anything about software technology, especially voice changer software. And “No” if you think many people ask for help from this modern and convenient software. Catching the demands and interests in changing voice of people, especially youth, many software companies begin with the market of voice changer’s. It’s about 6 years since this branch of software technology has gone to the market and developed rapidly. We can list out some famous names such as Blaze Audio, Vir, Triple Bit, Avnex…
With a diversified prices from $30 to $100, the large numbers of functions and effects, Voice ChangerSoftware can help us to change the voice from many source (online or offline), adding sound effects, recording, mixing music,… We can use this simple and convenient software to begin our business- a movies or cartoon maker, a DJ, a music recorder, a CD designer and maker, storyteller, a lecturer… Spending an amount of nearly $100, you can own a AV VCS Diamond 4.0, one-person voice dubbing studio to create thousands of interesting gift for friends, relatives, family; you also can be a super and “pro” chatter of others in the ways using voice chatting; you can earn money from such creative works.
Easy to adapt with many audio files, supporting a lot of nickvoices and effects, best sound quality solution, these are some of advantages of Avnex products that you can Free Download a trial one at www.audio4fun.com.
Let begin to discover a voice changer software or update your current one by an easiest way.
- Hey, it seems that Britney Spear is online voice-chatting!
- Wow, that’s a funny cartoon with lot of animal singing voices. You have to pay much money and time to collect them, don’t you?
- What a lovely and surprising gift, darling- a CD of my voice chatting with music background and also a sweet kiss’ cover!
Do you say “yes” to the first question? Do you think same with the answerer in the second? And don’t you feel surprised if you know that we can do the third by oneself?
“Yes”- if you don’t know anything about software technology, especially voice changer software. And “No” if you think many people ask for help from this modern and convenient software. Catching the demands and interests in changing voice of people, especially youth, many software companies begin with the market of voice changer’s. It’s about 6 years since this branch of software technology has gone to the market and developed rapidly. We can list out some famous names such as Blaze Audio, Vir, Triple Bit, Avnex…
With a diversified prices from $30 to $100, the large numbers of functions and effects, Voice ChangerSoftware can help us to change the voice from many source (online or offline), adding sound effects, recording, mixing music,… We can use this simple and convenient software to begin our business- a movies or cartoon maker, a DJ, a music recorder, a CD designer and maker, storyteller, a lecturer… Spending an amount of nearly $100, you can own a AV VCS Diamond 4.0, one-person voice dubbing studio to create thousands of interesting gift for friends, relatives, family; you also can be a super and “pro” chatter of others in the ways using voice chatting; you can earn money from such creative works.
Easy to adapt with many audio files, supporting a lot of nickvoices and effects, best sound quality solution, these are some of advantages of Avnex products that you can Free Download a trial one at www.audio4fun.com.
Let begin to discover a voice changer software or update your current one by an easiest way.
Sunday, 7 October 2018
checking article
Ayaz Yasin
October 07, 2018
KEYWORD RESEARCH TOOL
By
Ehsan Shahzad
Seu-F14-109
Ayaz Yasin
Ayaz Yasin
Seu-F14-111
A
Project Report submitted to the
DEPARTMENT OF COMPUTER SCIENCE & INFORMATION TECHNOLOGY
in
partial fulfillment of the requirements for the degree of
BACHELORS
OF SCIENCE IN COMPUTER SCIENCE
Faculty
of Computer Science & Information Technology
The
University of Lahore
Islamabad
August,
2018
Copyright ã 2017 by UOL Student
All rights reserved. Reproduction
in whole or in part in any form requires the prior written permission of Ehsan
Shahzad and Ayaz Yasin or designated representative.
Dedication
We dedicate our hard efforts to our parents our
supervisor and university management. We trust that the accomplishment
will finish the fantasy that you had for every one of us those numerous years
back when you gave the best instruction. You have raised us to be the
individual we are today. You have been with us at all times, times and awful.
Thank for all the unrestricted love, direction, and bolster that you have given
us
DECLARATION
It
is declared that this is an original piece of my own work, except where
otherwise acknowledged in text and references. This work has not been submitted
in any form for another degree or diploma at any university or other
institution for tertiary education and shall not be submitted by me in future
for obtaining any degree from this or any other University or Institution.
Ehsan
Shahzad
Seu-f14-109
Ayaz
Yasin
Seu-F14-111
August
2018
CERTIFICATE OF
APPROVAL
It is certified that the project
titled “Keyword Explorer” carried out by Ayaz Yasin, Reg. No. Seu-F14-111 And
Ehsan Shahzad Seu-F14-109, under the supervision of Sir Arshad Ali Khan, University
of Lahore, Islamabad, is fully adequate, in scope and in quality, as a final
year project for the degree of BS of Software Engineering.
Supervisor: -------------------------
Sir Arshad Ali Khan
Designation
Dept. of CS & IT
University of Lahore, Islamabad
Internal Examiner 1:
-------------------------
Name <font size 12>
Designation
Dept. of CS & IT
University of Lahore, Islamabad
Internal Examiner 2: -------------------------
Name <font size 12>
Designation
Dept. of CS & IT
University of Lahore, Islamabad
Project Coordinator: -------------------------
Name Sir Arshid Ali khan>
Designation
Dept. of CS & IT
University of Lahore, Islamabad
HOD: -------------------------
Name Dr Jawad Hussain
HOD
Dept. of CS & IT
University of Lahore, Islamabad
ACKNOWLEDGMENT
Words are bound
and learning is restricted to laud ALMIGHTY ALLAH, The Lord of the universes,
the main all-powerful, the advantageous, the tolerant and the thoughtful, who
is the whole wellspring of all information and knowledge and supplied to the
humankind and Who exhibited us in the Muslim people group. Whose endowments are
the love product of our considerations and unassuming exertion as this original
copy. Our extraordinary appeals to HAZRAT MUHAMMAD(S.A.W.W) from the most
profound center of our heart, is perpetually a model of direction and learning
for the entire humankind. The simple uncommon element Allah has brought into
our lives, which saying gains from Cradle to Grave stirred the powerful urge in
me to attempt this exertion.
We might want
to stretch out thanks and appreciation to our chief, Sir Arshad Ali khan,
Assistant Professor, Department of Computer Science and IT, University of
Lahore, Islamabad, for his help, thoughtfulness and direction all through my
time of study and for giving us the chance to work and learn. To wrap things
up, We owe my profoundest and humble appreciation to our folks and instructors,
whose affection, consideration and petitions are an extraordinary wellspring of
quality for us throughout everyday life.
ABSTRACT
TABLE OF CONTENTS
LIST
OF FIGURES
LIST
OF TABLES
LIST OF ACRONYMS
UOL University of
Lahore
FYP Final Year
Project
MS Master of
Science
MBA Masters in
Business Administration
HOD Head of Department
Chapter 1
INTRODUCTION
Search engine optimization
(SEO) is simply the process of obtaining website visitors or traffic from free
or organic search results in search engines like Google or Bing All major
search engines have primary search results that are ranked based on what the
search engine considers most relevant to users.Online data search is a
pervasive and fundamentally essential movement in online business. Search
engines possess a noticeable position in the online world .Along with the
expanding significance of searches, search engine showcasing assumes more
prominent critical jobs in internet promoting, and brings about with it the
strategies of the SEO. SEO is the procedure of enhancing the volume and nature
of activity to a site by means of search results . While the significance of
effect of SEO strategies on nature of sites has frequently been featured,
significantly more stays to center around hypothesis of search engine
calculation. There is minimal methodical proof on whether SEO strategies
influence distinctive sites. SEO endeavors may include a site's coding,
introduction, structure and in addition the methodology of market division thus
on. On misgivings and subsequent to alluding to the techniques embraced by past
examinations, SEO procedures are watched from four viewpoints: structure optimization,
catchphrases optimization, content optimization, and connection optimization.
Thusly, in light of variables estimated quantitatively and subjectively, this
paper tries to break down the effect of SEO systems on the adequacy of SEO, to
make sense of which system technique is best, and moreover, to test the
conceivable impact of SEO systems on Page Interest. Systems of Search Engine
Optimization (SEO) are seen from four viewpoints: structure optimization,
watchwords optimization, content optimization, and connection optimization.
This paper tries to dissect the effect of SEO systems on the viability of SEO,
to make sense of which procedure methodology is best, and besides, to test the
conceivable impact of SEO systems on Page Interest.We call these organic
results, because they are free and not driven by paid advertisements. Search
engine optimization helps maximize the number of visitors to a particular
website or page by ensuring that the site appears high on the list of organic
results returned by a given search engine. Our tool will help user how to find
the perfect topics or keywords which are good for seo and user can get good
traffic on their website by doing seo. User will also be able to find the best
backlinks for websites which will be helpful to rank their website User will
also be able to explore their competitors or anyone website to find out what
strategies are they using, which keywords are they using, how many backlinks
have they made and much more . User can get complete help in order to build a
successful website.
1.1
Overview
Site improvement is blend of coding and connecting arrangements that take
into account certain sites to rank higher than others when particular keyword
phrases are questioned. SEO can begin on or off page contingent upon the long
haul objectives of the crusade. On-page SEO comprises of components
specifically identified with the engineering and substance on the site, things
like the stage, code configuration, page titles, header labels, inner
connection structure, are only a bunch of cases.
Where as, Off-page SEO is the recognizable proof, focusing on, and
improvement of related substance and connection systems, building keyword
expert around your objective keyword set.
Focusing on the correct keywords is fundamental in accomplishing
manageable internet searcher driven movement arrangements. Things like
investigation and web activity examination are vital in recognizing the terms
that individuals are looking when they discover your webpage, and significantly
more what terms are being looked through that are making changes.
Natural pursuit is an incredible leg of a long haul technique for
activity, however as a rule appropriate, and huge scale natural site design
improvement can set aside opportunity to assemble and keep up relentless
movement. A compelling here and now activity arrangement is internet searcher
showcasing or pay-per-click publicizing (likewise know as SEM and PPC) where by
you make promotions and offer on the amount you will pay per click.
Promotions are made a decision by Google's AdWords calculation, in light
of things like Quality Score and Max CPC (cost per click), your advertisements
will be shown some place in the best or right sidebar of list items.
1.2
Problem Statement
The
main problem users are facing before building any website project is that they
are not able to do proper research. When proper research is not done before
building any website in result that website is very difficult to rank and if
website is not ranked user can get traffic which is his/her main purpose. So we
have build this tool in order to help user to do proper research before
building their website. This tool basically helps user to find the competition
risk , how much competition does that users has for his website so that he can
plan strategies accordingly. Search engines cannot come right out and openly
agree with SEO services since SEO service providers may directly take away
revenue search engines would gain from pay per click services. As well as
taking revenue from the search engines some SEO services may also decrease the
relevancy of search results.
There
is no official guidance on how to do SEO. Search engines give brief vague
guidelines, but they will never provide precise guidance. If they had exact
rules one could find similar techniques to manipulate their search results that
were still fine in their rule book. Search engines cannot set out a precise
guideline that judges intent.What matters in the SEO industry is results. How
did the top site get there? How can my site rank at the top?
1.3 Purpose of the research/project
The
question of Keyword Research for natural search, is to recognize keywords and
expressions which have a high month to month search volume and low .We consider
these keywords 'opportunity keywords' since they give the best chance to us to
get a page ordered and recorded on the main page of search engine. In the event that you pick a dark keyword,
something which for all intents and purposes nobody searches for, and place it
in your page title, you can be basically guaranteed that, furnishing your site
is associating with Google as it should, it will be recorded on the primary
page inside a matter of hours. As a rule however, such darken keywords aren't
much good to you since they are so once in a while searched (special case:
except if it is of unadulterated importance to your business, similar to your
image name for instance). So the trap of good keyword research is to discover
keywords which have a decent, high volume of month to month searches (say more
than 1,000) and a low volume of contending pages (under 1000, say). With a
rundown, for example, that, you would then be able to begin composing articles
to focus on those searches and you will have a decent shot of getting them
recorded well, and rapidly, in the principal page of Google.
1.4 Applications of the research
What is the role of a search engineer? Certainly the people who work in
the major web search companies designing and implementing new search engines
are search engineers, but the majority of search engineers are the people who
modify,extend, maintain, or tune existing search engines for a wide range
of commercial applications. People who
design or “optimize” content for search engines are also search engineers, as
are people who implement techniques to deal with spam.The search engines that
search engineers work with cover the entire range mentioned in the last
section: they primarily use open source and enterprise search engines for
application development, but also get the most out of desktop and web search
engines. The importance and pervasiveness of search in modern computer
applications has meant that search engineering has become a crucial profession
in the computer industry. There are, however, very few courses being taught in
computer science departments that give students an appreciation of the variety
of issues that are involved, especially from the information retrieval perspective.
This book is intended to give potential search engineers the understanding and
tools they need.
1.5 A prologue to SEO for learners
For students to
SEO the above definition may sound confounded. In less troublesome terms,
Search Engine Optimization is a way to deal with improve your site so it will
appear to be closer to the best positions in the inquiry results of Google,
Yahoo, Bing or other web crawlers. When you play out an inquiry on Google the
demand by which the returning results are appeared, relies upon complex
computations. These estimations (generally called web search tool situating
counts), consider different factors beforehand they pick which page will be
showed up regardless, second place et cetera. Upgrading your site for web
indexes will give you ideal position over non-streamlined goals and you
increase your chances to rank higher. Web optimization is certainly not a
static method yet rather a structure with fundamentals and systems.
Generally
speaking, when a customer creates a pursuit request, web index estimations
research their record and try to find the best pages that can satisfy the
objective of the customer. Pages that are extraordinary contenders appear to
the essential spots of the query items. One of the segments to choose the
position a site page in the results, is the amount of moving toward
associations (backlinks). Backlinks are a banner of trust and depending from
where the associations are coming, they can hugely impact your situating
position. If the associations are beginning from most likely comprehended and
trusted in areas, your situating will be decidedly impacted. In case they are
paid associations, interfaces in article records, interface farms or a result
of an exchange, your situating will be antagonistically impacted. Getting joins
thusly, is an encroachment of Google rules and no doubt it will moreover result
in a Google Penalty. Before closing this introduction to site design
improvement you ought to have clear in your mind that SEO can't empower you if
you don't have incredible substance. Toward the day's end, in case you endeavor
to SEO a site with not awesome substance your chances of succeeding (in the
whole deal) are minimum. On the other hand, a site with incredible substance
can do well with or without SEO. Website optimization will just give the
webpage an extra boost. To sum it up, Search motor advancement or SEO is a way
to deal with upgrade your webpage with the objective that web search tools will
fathom it better and give you higher rankings. It is basic since a better than
average SEO approach can drive greater action to your website, blog or on-line
store and procure customers, make bargains and fulfill your business targets.
For ease be that as it may, SEO can be isolated into 3 guideline stages.
1.5.1 Technical SEO
The principle
arrange in the SEO strategy is called specific SEO. As the name deduces,
specific SEO has nothing to do with the genuine substance of a site or with
site progression techniques. It needs to do with settings you need to organize
to make the action of internet searcher crawlers more straightforward. Generally,
once you get your specific SEO modify, you will not have to oversee it again.
On the other hand, if you have issues with crawling and requesting, it can
antagonistically influence on your rankings.
1.5.2 On-Page SEO
The second stage
is On-Page SEO. On-Page SEO needs to do mainly with the substance and diverse
parts found on a page. Not in the slightest degree like specific and off-page
SEO, the essential point of convergence of on-page SEO is to give web crawler
crawlers enough banners with the objective that they can understand the
significance and setting of your substance. Remember that web indexes don't
read a page like a human so they are hunting down signs to comprehend what a
page is about. It is at this stage you will oversee site structure, catchphrases,
title advancements, headings, inside associations, picture SEO, sorted out data
markup and distinctive methodologies that can send the right signs to web
indexes. At whatever point took after adequately, on-page SEO will similarly
upgrade the convenience and credibility of a website or blog. Note that
substance advancement is a bit of on-page SEO anyway now and again this is
suggested as Content SEO.
1.5.3 Off-Page SEO
Other than the movements you can
do to your site (adjacent SEO) so it positions higher in the SERPs, the other
technique to upgrade your site's situating position is by using off-site SEO
systems. Due to concentrated usage of Internet as a publicizing station, an
electronic culture has created which foresees that minute access will the
material information. The Internet customers plan to find material information
on first page of the indexed lists. Website optimization makes webpage obvious
in the query items and higher situated destinations get more visitors. Higher
situating of a webpage gives a tremendous opportunity to the online retailers
to pull in more customers. From now on, associations require a smart and sharp
mode for efficient advancing of their things, and this requires site
streamlining. A prevalent position in the internet searcher rankings has a
quick and beneficial outcome on the repeat of customers' visits to a website,
thus facilitating lucrative return dare to the webpage page proprietor.
1.6 Summary
Search engine optimization is mix of coding and linking
solutions that allow for certain websites to rank higher than others when
specific keyword phrases are queried. SEO can start on or off page depending on the long-term goals
of the campaign. Search
engine optimization is mix of coding and linking solutions that allow for
certain websites to rank higher than others when specific keyword phrases are
queried. SEO can start on or off page depending on the long-term goals of the
campaign.On-page SEO consists of elements directly related to the architecture
and content on the website, things like the platform, code design, page titles,
header tags, internal link structure, are just a handful of examples. Where as,
Off-page SEO is the identification, targeting, and development of related
content and link networks, building
keyword authority around your target keyword set. Targeting the right keywords
is paramount in achieving sustainable search engine driven traffic solutions.
Things like analytics and web traffic analysis are crucial in identifying the
terms that people are searching when they find your site, and even more what
terms are being searched that are creating conversions.
Organic search is a great leg of a long-term strategy for
traffic, but in many cases proper, and large-scale organic search engine
optimization can take time to build and maintain steady traffic. An effective
short-term traffic solution is search engine marketing or pay-per-click
advertising (also know as SEM and PPC) where by you create ads and bid on how
much you are willing to pay per click. Ads are judged by Google’s AdWords
algorithm, based on things like Quality Score and Max CPC (cost per
click), your ads will be displayed
somewhere in the top or right sidebar of search results. If you are interested
in learning more about SEO and how it could help grow your business.
Chapter 2
LITERATURE
REVIEW
The proposed framework suggests that webpage content should be based on
keywords and the site traffic should be monitored through referrals. If a website has some prevalent and pertinent
keywords in its content and title along with a reasonable amount of back links
that help watch the website traffic, then we can get better rank for the
website in the search results. The framework also emphasizes that proper
keyword selection and link building should be considered when developers and
designers work on a software development project. Proposed SEO process starts
from site audit, which is the first phase, followed by analysis based on
on-page and off-page optimization. In the next phase, the site is optimized
internally based on site audit. The main activity of this phase is keyword
research. Suggested keywords are prepared by the analyst and then the same
website is populated with these keywords internally by implementing them
on-site everywhere like titles, metatags, tags and contents. Regular follow ups of analysis of the website
should be carried out to check expected results. Separate guidelines for
off-site and on-site optimization. A
detailed description of a backlink generation strategy has also been given. A brief analysis of existing tools for SEO is
also given. Many reasons for research
gaps in this field are also stated owing to site content in SEO not being given
its due importance, existing academic literature not being in line with the
white papers published by Google and other SEO companies and intersection of
site content and specific keywords used on it, not being addressed in the
existing literature. Also, current practices focus only on marketing
perspective whereas psychological perspectives should be given equal
importance, which the proposed framework addresses.
2.1 Related Technologies
There are different
related technologies used in SEO but all these technologies are based on google
tools, Data hase been collected by crawlers ,all though data is created by
users it self . crawler crawl the data which has been search by user it self.
We used Different API’s to
fetch data. This Data is the result of foot prints
2.2 Related Projects
Many commercial, open
source and online tools are used to facilitate the SEO process. These tools are
used for analysis of websites. This analysis provides insights and analytics
about the website which helps developing potential SEO strategies. There are
several tools that can be used for SEO. Some of them are:
1.
Long tail
Pro: SEO tool (paid) providing bulk numbers of related keywords
2.
Keyword Revealer:
SEO organic keyword research tool that reveals related keywords getting from
search engine.
3.
Google
trends: SEO google tool that show todays trending keywords
4.
Google
Adwords: SEO Tool where we can rank keyword by spending money (paid
promotion tool)
2.3 Related Studies
There are several Research papers published by authors .There
contributions are given below.
2.3.1.WebpageFX
Established in 1996 and situated
in Harrisburg, PA, WebpageFX is a full-benefit web showcasing company.The
organization enables customers to increment online income and drive activity.
They offer a scope of services — web plan, web-based social networking
administration, SEO, PPC battle administration, and copywriting. Outstanding
ProjectWebpageFX worked with a substance misuse office to expand customer
contact and income by redeveloping the office's site. The office announced that
WebpageFX conveyed unmistakably and conveyed extends rapidly and reliably.
"Call volume expanded almost 100% and business has been growing, bringing
profit." — Admission Counselor, Substance Abuse Facility
Previous Clients: Cleveland Brothers,
Pennsylvania Chamber of Business and Industry, Wilson College
Honors: Dealcrunch Editor's Retail
Choice Award™ for execution based web advertising administrations in 2017
2.3.2 Search engine optimization Brand
Search engine optimization
Brand is a Boca Raton, FL-based office with a unique spotlight on innovation implanted
SEO. The organization has workplaces in Miami, Pennsylvania, Paris, and
Montreal and gives administrations, for example, blog administration, content
advertising, advertising, and site advancement. The organization additionally
offers Amazon-particular administrations, helping customers get found on Amazon
through far reaching watchword examination and educated item depictions.
Eminent Project
Website optimization Brand
helped a DJ organization construct its online nearness. The task included making
and keeping up a site and Facebook page and music and picture permitting.
"They helped me guide my concentration and enabled me to be more innovative
while they do the filthy work and genuine marketing." — Owner, DJ Company
Previous Clients: LG, Forbes, Starter, Mont
Blanc, Ritz Carlton, Sotheby's International Reality, Giorgio Armani
Honors: Best App Store Optimization
Company USA 2016 and 2017; Best SEO Reseller Company Switzerland 2017
2.3.3. Flourish Internet Marketing
Agency
Flourish Internet Marketing
Agency is a WordPress website architecture and SEO organization situated in
Arlington, Texas. They additionally perform PPC, email promoting, and video
generation to enable organizations to construct their online nearness.
Prominent Project
Flourish Internet Marketing
Agency worked with an online travel organization to build site activity and
commitment. They assembled a dynamic site without any preparation. The customer
takes note of that Thrive Internet Marketing was a practical accomplice and
over conveyed on the undertaking. "At the point when our organization
began, we had 6 guests in 3 months. Since we began the showcasing endeavors,
we've had 8,000 hits." — Owner, Online Travel Company
Previous Clients: Wells Fargo, Wix, Mood Fabrics
Honors: 2017 TMT's Best Full-Service
Internet Marketing Company in Texas
2.3.4. R2integrated
R2integrated is a national
computerized office with workplaces in Baltimore, MD, Seattle, WA, St. Louis,
MI, New York, and Silicon Valley. With more than 200 representatives, this
organization utilizes web improvement, inventive outline, mark technique, and
hunt administrations to deliver the best advertising methodologies for their
customers.
Remarkable Project
A Maryland credit association
employed R2integrated for their advanced advertising mastery. The work included
substance advancement and a SEO/PPC crusade. While the credit association
didn't have past involvement with observing hunt and advanced methodology, they
detailed an expansion in online networking movement and advancement from the
crusades.
"We feel to a great degree
advocated in the quantity of assets we put resources into their administrations.
They increase the value of our business." — Digital Marketing Manager,
Credit Union
Previous Clients: Mastercard, Hershey's,
Microsoft, Atlantic Health
Honors: Webby Awards; W3 Awards
2.3.5 Wpromote
This California-based
organization has practical experience in client procurement and computerized
showcasing. The 250+ group is consistently developing and energetic about
conveying advanced battles that their customers can be pleased with.
Eminent Project
Wpromote worked with a human
services organization to expand understanding arrangements at facilities.
Utilizing Google AdWords, Wpromote helped the human services organization's
essence in indexed lists. They likewise made the site more easy to use.
"Wpromote has been amazing, and I'm extremely happy that I experienced
that entire procedure. You can simply give them a chance to do their work and
not stress over it since they have great abilities. " — Director of Paid
Search, Healthcare System
Previous Clients: Verizon, Marriot, Toyota,
Shutterstock
Honors: Landy Awards' Agency of the
Year (2017); AdAge's Best Place to Work in Advertising and Media
2.3.6. World class SEM
World class SEM is an advanced
and inquiry advertising office that is situated in New York. With almost 200
workers, the office has practical experience in paid hunt and internet based
life, show publicizing, examination, transformation rate advancement, and SEO.
Eminent Project
An attire retailer went to
Elite SEM for promoting help. The task incorporated an AdWords battle, paid
inquiry methodology, and change rate enhancement. The customer encountered an
expansion in commitment on the web, which has helped them contend in an
aggressive market. "They are ground breaking both in our publicizing with
them and how they treat their employees." — VP of E-Commerce, Clothing
Retailer
Previous Clients: Etsy, Tommy Bahama, NFL,
Solstice Sunglasses
Honors: Inc. 500: Best Workplaces
(2017); Ad Age: Best Agency Culture; US Search Awards: #1 Best Agency
2.3.7 Way Interactive
Established in 2006, New
York-based hunt advertising organization Path Interactive is a specialist in
web based promoting. The group of almost 70 media experts offers pay-per-click
(PPC) promoting and site advancement.
Prominent Project
Way Interactive gave natural
SEO administrations and internet searcher advertising to an expert improvement
organization. They reviewed the customer's site, enhanced PPC offering forms,
and settled any blunders that restrained hunt rankings. The customer was
satisfied with all the assistance and assets that Path Interactive gave.
"We like them both for their expert learning and the way of life they
appear to induce in their company." — VP of Digital Marketing,
Professional Development Company
Previous Clients: Time, Inc., WWE, Zagat, Pace
University
Honors: Inc. 5000: Fastest Growing
Private Companies (2015); Ad Age: Best Places to Work (2017); Google Premier
Partner
2.3.8
WebiMax
WebiMax is a computerized advancement,
showcasing and counseling firm headquartered appropriate outside New York in
Camden, NJ. The organization utilizes more than 100 and has four areas in New
York, Sydney, London, and New Jersey. WebiMax gives SEO administrations,
website architecture, paid inquiry, and notoriety administration
administrations to customers.
Striking
Project
WebiMax was contracted to repair an
expansive organization's online notoriety and to help with advanced promoting
technique. The procedure is continuous. "I am awed by their constancy and
commitment to their clients." — Marketing Executive, Public Company
Previous
Clients: Great Wolf Lodge, Angie's List, Oracle, State of New Jersey
Honors:
The Agency Post: Fastest Growing Agencies (2013); Inc 500 (2012– 2014); Top Ten
Reviews: SEO, SEM (2015)
2.3.9
CommonMind
Since 1998, CommonMind has had some
expertise in Google AdWords and examination in New York. The web index
showcasing organization and its under 10 workers help organizations by
overseeing seek activity and enhancing computerized advertising efforts.
Eminent
Project
To expand deals for a modern supplies firm,
CommonMind made and dealt with a Google Adwords crusade. The office likewise
kept up the customer's site. Amid the six-to-eight years that CommonMind has
worked with the customer, income expanded 44%. "CommonMind's ability to be
exceptionally involved in all parts of their organization is special. They are
extremely receptive to our solicitations and exceptionally educated about
SEO." — Marketing Employee, Industrial Supplies Firm
Previous
Clients: Cape Cod Brass, OSYB, Robin Katz Vintage Jewels, Dairy Train
Honors:
Google Certified Partner; Bing Partner; Clutch: Top New York City Agencies and
Developers of 2017
2.3.10
Website design enhancement Image
Website design enhancement Image is an
adaptable SEO organization situated in New York. The office and its little
group of around 10 work with customers who require help with SEO, website
architecture, and online notoriety administration.
Outstanding
Project
Web optimization Image deals with a look
battle for a car dealership. While site commitment began off somewhat rough,
leads and movement in the end progressed. The auto dealership showcase is to a
great degree focused, however working with SEO Image has enabled them to be one
of the best three in list items.
"I am cheerful to report that my
venture has been sure so I will stay with SEO Image. They have dependably been
exceptionally tolerant and courteous." — President, Car Dealership
Previous
Clients: BLT Steak, Law.com, Sotheby's International Realty, inc., ALM
2.3.11
Disual Online Marketing
Headquartered in Herndon, VA with another
office in New York, Disual is a full-benefit showcasing and promoting
organization. The office and its little group are educated in SEO, PPC, and
substance showcasing and overwhelmingly work with independent ventures.
Striking
Project
Disual oversees online methodology and SEO
for a home change business. After totally upgrading the home change business'
site, Disual started SEO and Google AdWords battles. The task is progressing,
however the business has effectively seen a lift in deals. "Disual is
noteworthy in light of the fact that they create genuine outcomes for the cash
you spend. Being extremely arrangements situated is another
strength." — Manager, Home Improvement Business
Previous
Clients: Best of Canvas, VKB, Salon Citi, NY Products
2.3.12
Gvate
This New York-based office and its little
group of 11 is one of the best promoting organizations in the city. Gvate works
with customers everything being equal and spends significant time in SEO and
notoriety administration.
Striking
Project
Gvate took a shot at a fund company's SEO
system and created energized recordings for its site. Gvate helped the firm
increment its hunt nearness in Google, and the relationship is progressing.
"Their relational abilities are amazing, and they comprehend our
organization. We move quick, so we require individuals who comprehend what
we're stating. We've managed organizations that simply didn't get it and that
has been exceptionally baffling for us." — Sales Director, Finance Company
Previous
Clients: Florida Injury Law Firm, ParkMe, Warrabilla Wines, Nautical
Wedding Bells
Honors:
Google: Top 10 SEO Experts in New York; Clutch: Top SEO Services Firms in New
York (2017)
2.3.13
Where is My Brand
Where Is My Brand is an advanced advertising
organization in New York. The little group of around 10 offers an assortment of
administrations for their customers, for example, PPC, content showcasing, and
SEO.
Outstanding
Project
An Australian online magazine needed SEO and
advertising administrations. Where Is My Brand helped them with off-page
streamlining and email promoting. They additionally investigated alternatives
for more social crusades. "They convey habitually and their administration
group is great. On a couple of events we expected to raise and work with their
heads of divisions who were pretty helpful." — Sales Executive, Online
Magazine
Previous
Clients: Dragon Brand Bird Nest, Forix Web Design, The Supplement Den,
Grande Bay Resort and Spa
Honors:
Clutch: Top Digital Marketing Agencies (2017); Top SEO Rankers: Top SEO Company
(2017)
2.3.14
ACRONYM
ACRONYM is look showcasing office that
spends significant time in natural and paid pursuit. Established in 1995,
ACRONYM has more than 100 representatives in workplaces in New York, London,
and Singapore.
Prominent
Project
ACRONYM furnishes a garden maker with
progressing SEO administrations to build rankings in web crawlers for
cultivating related watchwords. The customer said that site activity has
expanded since the task started. "The profundity of their skill is great.
They additionally have a first class customer base, which truly fits our
business too. They have a novel point of view around delving further into the
verticals than I've seen with other providers." — Digital Marketing
Manager, Lawn Supplies Manufacturer
Previous
Clients: Four Seasons, Tiffany and Co., Godiva, BMW
Honors:
Ad Age: Top 10 Search Agency (2007– 2017); OMMA Awards: Best Search Marketing
Company (2017)
2.3.15
Sharp Solution Inc.
Established in 2013 and situated in New
York, Clever Solution centers around advanced showcasing and improvement. With
under 50 representatives, the full-benefit organization has involvement in
content administration frameworks (CMS), paid and natural pursuit, and
web-based social networking efforts.
Prominent
Project
Cunning Solution gave PPC, SEO, and web
based life support to a restoration center that needed a more grounded online
nearness. The venture included making content, building backlinks to the site,
and overseeing PPC battles and web based life represents the customer. "As
clinicians, we are not comfortable with advertising, so they helped me through
the way toward conveying data to an all-inclusive community. They clarified
things well and gave me thoughts, controlling me toward what the general
population needed to know." — Medical Director, Rehabilitation Clinic
Previous
Clients: LaptopMD, rewardexpert.com, carvoy.com, opporty.com
Honors:
Clutch: Top SEO Service Firms in New York (2017); International Business
Awards: 2017 Stevie Bronze Winner.
2.3.16 Search Engine Optimization to Enhance User
Interaction
Authors: (Joyce Yoseph Lemos Department of Computer Engineering D. J.
Sanghvi College of Engineering Mumbai, India lemosjoyce01@gmail.com)
(Abhijit R. Joshi Department of Information Technology D. J. Sanghvi
College of Engineering Mumbai, India abhijit.joshi@djsce.ac.in)
2.3.17 Journal of Information,
Communication and Ethics in Society
Authors:(Divya Sharma, Agam Gupta, Arqum Mateen, Sankalp Pratap)
2.4 Their Limitations and Bottlenecks
Our project just provide
ideas and knowledge of keywords ,it does’t do SEO for users. This project
does’t create backlinks for users it just show which backlink is used in
website.
SEO has lots of limitations:
1. You likely won't get
any results until about 3 months after launching an SEO campaign. And you
probably won't realize a return on investment until 6+ months.
2. Search engines such as
Google are continually revising their algorithms so there is nothing permanent
about any success you do achieve. You may have to continually revise your SEO
strategies.
3. You're competing with
companies that likely have bigger budgets...for a limited number of spots.
Moreover, it's believed that search engines favour big brands anyways,
regardless of quality.
4. It's very difficult to
make changes once you've started with SEO. If you ranked your homepage for a
particular keyword, you can't -- all of a sudden -- decide to rank a particular
service page for that keyword. In other words, it's difficult to refine your
marketing because there are huge delays.
5. There is little
certainty in getting desirable results.
2.5 Summary
The review of literature
indicates that the while extant literature provides us with important
constructs that can possibly help us understanding the impact of changes in
SERP layout, no research has specifically looked at this problem. Given the
importance of sponsored search to advertisers and Google in terms of revenue,
in this paper, we build on the extant literature to understand how some of the
key metrics on search engines are likely to be affected through a conceptual
model and research propositions. We provided whole information of SEO. In every
Era the search engine optimization work with different techniques but in modern
era the search engine optimization is totally change, basically it is the
technique to bring upfront your business or whatever you want to show to whole
internet users.We have briefly discussed the work done in the field of seo.In
these papers is shows the importance of Seo in our modern life because it is
the only organic way to bring your thoughts upfront to the peeps.
Chapter
3
TOOLS AND
TECHNIQUES
Businesses are growing more aware of the need to understand and
implement at least the basics of search engine optimization (SEO). But if you
read a variety of blogs and websites, you’ll quickly see that there’s a lot of
uncertainty over what makes up “the basics.” Without access to high-level
consulting and without a lot of experience knowing what SEO resources can be
trusted, there’s also a lot of misinformation about SEO strategies and tactics
3.1 Hardware used with technical specifications
Hardware that have
compatibilities to support minimum operating system windows 7 upto window 10 , 2 GB RAM, 1GB memory (ROM) to
store data.
A network connection to
fetch data from servers.
3.1.1 Main
System
The main system
which is used for writing the code is made by LENOVO.
1. Model is LENOVO core i7 5500U,
15.6 Inch Full HD LCD
3.1.2 CPU
CPU installed in
the system is Intel® Core™ i7-5500U Processor.
1. Cores
and 6 Threads
2. Speed
up to 2.40GHz per Core
3. Bus
Speed 6 GT/s OPI
4. 5MB
Smart Cache
3.1.3 Main Memory
Installed RAM
in the system is 8GB.
3.1.4 GPU
GPU is main part
of the machine,If it low in quality then it will affect in debugging code.
·
NVidia GeForce 940MX GP
·
5.0 Compute Capability
3.1.5
Secondary System
Beside the main system, a secondary system is required to make and manage
the data set.
·
LENOVO G50 series 15 Inch Laptop
·
Core i7 6rd Generation 2.40GHz quad
Core CPU
3.2 Software(s), simulation tool(s) used
3.2.1
Windows Operating System
Windows
Operating System is open source which have a graphical UI. Its adaptation
utilized was windows 10. This adaptation is bolstered by all product and
structures which is required for making and preparing of neural systems
particularly with the GPU part it is imperative. All code written in Python is
kept running in shell by utilizing the Anaconda Prompt Windows OS.
3.2.1.1Laravel
In spite of the
fact that Laravel is a generally new PHP system (it was discharged in 2011), as
per Sitepoint's ongoing on the web overview it is the most prevalent structure
among engineers. Laravel has a gigantic biological community with a moment
facilitating and arrangement stage, and its official site offers numerous
screencast instructional exercises called Laravel.Laravel has numerous
highlights that make fast application advancement conceivable. Laravel has its
very own light-weight templating motor called "Sharp edge", exquisite
linguistic structure that encourages undertakings you much of the time need to
do, for example, confirmation, sessions, queueing, reserving and RESTful steering.
Laravel additionally incorporates a neighborhood advancement condition
considered Homestead that is a bundled Vagrant box
3.2.1.2 CodeIgniter
CodeIgniter is a
lightweight PHP system that is just about 10 years of age (at first discharged
in 2006). CodeIgniter has an extremely clear establishment process that
requires just a negligible arrangement, so it can spare you a great deal of
problem. It's likewise a perfect decision on the off chance that you need to
maintain a strategic distance from PHP variant clash, as it works pleasantly on
all common and committed facilitating stages (at present requires just PHP
5.2.4).CodeIgniter isn't entirely founded on the MVC improvement design.
Utilizing Controller classes is an unquestionable requirement, yet Models and
Views are discretionary, and you can utilize your own coding and naming
traditions, proof that CodeIgniter gives extraordinary opportunity to
designers. In the event that you download it, you'll see it's just around 2MB,
so it's a lean system, however it enables you to include outsider modules in
the event that you require more entangled functionalities.
3.2.1.3 subelime text 3
A considerable
measure of people in the PHP people group have been looking at PHPStorm
recently, including myself and the vast majority of the engineers I work with.
We adore the code insight we get from PHPStorm, yet at the same time miss the
speed, fast boot-up, and comfort of Sublime Text. Before I indiscriminately
accept PHPStorm is the best way to go, I needed to see: Can I bring the things
a PHP-centered IDE gives PHP engineers back to Sublime Text and defeat the two
universes? We should begin with a brisk rundown of ways that PHPStorm truly
separates itself for me. It would be ideal if you note: There are a million
different highlights that PHPStorm exceptionally offers, however to be
completely forthright, it's the minor little comforts that I've seen give the
greatest lift in proficiency.
3.2.1.4 BOOTSTRAP
Bootstrap is a
monster accumulation of convenient, reusable bits of code written in HTML, CSS,
and JavaScript. It's likewise a front-end advancement system that empowers
engineers and fashioners to rapidly construct completely responsive
websites.Bootstrap spares you from composing bunches of CSS code, giving you
more opportunity to spend on planning site pages.
3.2.1.5 Software required tools
- API’s of google.
- Network operator
- Operating system
- A User that can use
this project
- A computer that can
run this project.
3.2.1.6 Google API
we have used google API
that help us to get data .there are bulk data in all search engines ,We used
crawlers to crawl them and show them to user screen .
3.3 Summary
This tool can be used in
that hardware that have compatibilities to support windows , RAM ,ROM and a
network connection to fetch data from
servers. These fetched data is stored in Random memory, After Collecting full
data we have to used physical memory to store all data in machine (Computer).
Chapter
4
METHODOLOGIES
The purpose of this research is to analyze the possible effects of
Google’s change in the layout of its SERP on advertisers. To this end, we
wanted to understand the reactions of advertisers to this change. The internet
as a repository of information and varied opinions, often available publically
on social networking websites, blogs and forums, provides us with data
resources that could be used to understand advertisers’ concerns, analysis and
views regarding this change. The use of content from the Web for conducting
research has been emphasized for conducting marketing research in the
information economy characterizing the current era (Hansson et al., 2013). We
use netnography (Kozinets, 2002), which is defined as a written account
resulting from fieldwork studying the communities that emerge from online,
computer-mediated or internet-based communications. Netnography is an
unobtrusive, naturalistic method of inquiry permitting the investigation of
focal online communities without researchers’ participation or interference in
the community members’ activities (Kozinets, 2002; Cova and Pace, 2006). As a
technique, it allows gathering qualitative insights into consumers’ needs,
wants and choices in a virtual space, and symbolic meanings in the case of
online internet networks and communities. At the same time, it is faster,
simpler, timelier and less expensive than traditional ethnography (Kozinets,
2006). Stemming from these advantages, it allows the researcher to understand
the hidden dimensions of consumers (Rageh et al., 2013). As a result, it is
argued that it can be an effective market research (Xun and Reynolds, 2010) and
consumer education research tool (Sandlin, 2007). Netnography has been used to
study tourist cultures (Wu and Pearce, 2014; Rageh et al., 2013; Nelson and
Otnes, 2005), brand communities (Cova and Pace, 2006; Xun and Reynolds, 2010;
Hollebeek et al., 2017) and value creation in banking services (Medberg and
Heinonen, 2014), among others. For the purpose of this research, we resort to
non-participant netnography (Cova and Pace, 2006), wherein the researchers are
not active participants in the online communities Google’s search engine
results page Downloaded by DURBAN UNIVERSITY OF TECHNOLOGY At 10:26 21 December
2017 (PT) they use as resources but engage in sense making from those
resources. To understand the possible impact of the change implemented in the
ad layout of Google’s SERP, we begin by systematically assembling a repository
of content related to facts about the changes, and views of various experts and
marketers on the changes.
4.1 Study Sample and Data Collection
So as to test the speculations, we pick
deals site showing up in the Baidu's main 10 indexed lists. Besides, a specific
number of catchphrases is arranged by the given standards, following this the
presentation request of web crawler showing the rankings of sites. Among the
chose deals sites, as an unmistakable class, the sites of healthy skin items
are the alternatives considered. The standards of catchphrase choice are as per
the following: healthy skin items as indicated by the kind of treatment will be
separated into the accompanying classifications: skin break out, pimples, spot,
contracting pores, zits et cetera. Subsequently, watchwords of the healthy skin
classification on sort of treatment is arranged, which guaranteed that Internet
clients looks for a similar reason that the vast majority of them mean to
discover sites in examination of finding strategies tackling skin issues,
specifically, inspiration is gotten from general homology. It began when sites
is arranged by every one of the watchwords by means of Baidu Search Engine web
search tool; therefore we got 116 sites in the end.
To test the model and speculations, we
directed an overview of web crawler clients selected in courses at an AACSB
licensed business college at a noteworthy worldwide college in the United Arab
Emirates. The understudy test with abnormal state of fluency in English was
esteemed perfect for the exploration setting, given its worldwide piece
coordinating the worldwide reach of web search tools, and also its local
recognition and involvement with web indexes (Veloutsou and McAlonan 2012).
Studies were regulated in chosen classes and got course credit for cooperation.
Keeping in mind the end goal to keep up the proper transient arrangement
crosswise over free and ward factors and to lessen the potential for basic
technique predisposition (Podsakoff et al., 2003), the study was led in two
stages with a hole of two days. The free factors including internet searcher
execution, web crawler esteem, fulfillment and supplier notoriety for
advancement were evaluated in an at first managed study. Following a multi day
hole, proportions of client devotion expectation and duty were surveyed in a
concise development. The overviews were finished by a sum of 244 respondents of
which 235 reviews were considered as usable in the wake of discarding deficient
studies. Despite the fact that age and sex data were not gathered, the courses
in which the overviews were directed were comprised of sophomores and
youngsters in the age scope of 19– 21, delineating a 58– 42% (female-male) sex
split by college enlistment records. Respondents were requested to distinguish
the looking they had utilized most in the previous a half year and to react to
the review with that internet searcher as the objective of their reactions. One
hundred and sixty nine respondents (71.9% of subjects) identified Google as the
web crawler. The staying 28.1% of respondents identified Explorer, Yahoo, Bing
and Firefox as the web crawler they had utilized most in the previous a half
year.
4.2 Measures:
The information, Overall connections,
Website Title Length, Keyword Density, IP, Page Value, Reach, PV/U, is asked by
methods for the outsider estimating device. In the interim, seen via prepared
staff, the sites' presentation arrange in web crawler results pages can be
gathered, likewise, by contributing mistaken space names, regardless of whether
the sites are considered as Customization of 404 Error Pages can be resolved.
Given the meager research looking at web crawler dedication aim, existing
measures were relevantly adjusted. Nineteen things were at first identified from
the writing, to quantify show develops. Four things were dropped following a
substance screening process including six staff in advertising and
administration data frameworks. Measures incorporated into the final overview,
alongside key earlier research from which they were adjusted, are given in the
Appendix. A large portion of the develops were estimated utilizing various
pointers. In view of the proposal to control for utilization levels of
innovation in innovation inquire about (Kim and Malhotra, 2005), the quantity
of hours spent utilizing the web search tool was estimated as a control
variable to encourage a more thorough trial of speculated hypothetical
connections. The measures were additionally analyzed for potential regular
technique fluctuation utilizing Harman's one-factor test (McFarlin and Paul
1992). Development of various elements proposed that regular strategy
predisposition may not be an issue (McFarlin and Paul 1992; Podsakoff et al.,
2003). The Appendix displays the scale things and the interior consistency
reliabilities (coefficient alpha) of the measures. Scale reliabilities extend
from 0.64 to 0.86, with the lion's share surpassing the 0.70 benchmark
recommended by Nunnally (1978). Estimations of 0.60– 0.70 are regarded the
lower furthest reaches of adequacy (Hair et al., 2010).
We utilize spss11.5 to create the
information. As to the speculations testing technique, we have thought about
relapse investigation. Relapse examination results are appeared in Tab.1. In
the model appeared in Tab.1, the estimation of every factor's difference
swelling factor (VIF) is littler than 10.That means multicollinearity of
factors isn't not kidding, which demonstrates solid investigation results. From
Tab. 1, it is realized that Overall Links, Page Size and 404 Error Pages have
critical beneficial outcome on IP, Page Value, Reach and additionally Page
Interest. Page Size and Overall Links have critical beneficial outcome on
Indexed Pages. Title Length, Layer Number and Page Size have huge constructive
outcome on PV/U.
4.3.1 Implementation procedure
We
have create virtual system in our machine called Xampp server to access our web
based software. Xampp server is offline hosting service. We also install
sublime text 3 software in our system to build and create frontend design for
our software , We have used bootstrap and got help from other coding languages to create frontend design for
customer satisfaction.
4.3.2
Xampp Server
XAMPP
is an open source free programming created by Apache companions. XAMPP
programming bundle contains Apache circulations for Apache server, MariaDB,
PHP, and Perl. What's more, it is essentially a nearby host or a neighborhood
server. This nearby server deals with your very own work area or PC phone. You
can simply introduce this product on your workstation or work area and test the
customers or your site before transferring it to the remote web server or PC.
This XAMPP server programming gives you appropriate condition for testing
MYSQL, PHP, Apache and Perl extends on the neighborhood PC.
4.3.3 Webpage Optimization
This
stage thinks about every one of the parameters, which are identified with
Graphical User Interface (GUI) of the site. Alongside the Content building
stage, the presence of the media parts on the site page is similarly essential.
The page streamlining is done in four stages, in particular, website page
titles, web content investigation, unmistakable quality of focused watchword
expressions and webpage diagram. Give us a chance to see these four stages in
short. 1) Webpage Titles – A Page title on the webpage's site not just simply
contain organization name or tag as "welcome" yet additionally
contains most as often as possible utilized focused on phrases on the website
page taken after by the organization name.
4.3.4 Web Content Exploration
Site page is principally an accumulation of
media segments, for example, content and pictures. Some web search tools can't
ready to manage pictures. In such cases, webpage's web crawler requires web
content voyager, which will dissect the web substance precisely and give the
coveted yield to seek term in the URL. The nature of Global the web content
wayfarer will choose the positioning/ordering of the site in web index list.
4.3.5 Prominence of Targeted Keyword Phrases
The nearness of focused catchphrase isn't
sufficient to build the positioning of site page yet position or arrangement of
the focused on watchwords on site page is additionally similarly essential. For
instance, the website's first passage with focused catchphrase state gives it
more weight than putting a similar section at the base or center of the page.
Likewise, the content with bigger text dimensions and textual style styles
(strong, italic and underline) can build its significance and have positive
effect on page's positioning relying upon the presence of the focused on
catchphrases on the site page.
4.3.6 Site Outline
When the clients visit a subject site, they
should discover all the rundown of connections, which will guide them to the
vital website pages of webpage. The webpage outline the rundown of all
approaching and active connections, which will expand the positioning of the
subject site.
4.3.7 Page Rank Algorithm
Page Rank Algorithm was proposed by
originators of Google Larry Page and Sergey Brin in 1996. Page rank calculation
ascertains the rank of the website pages in view of its significance. Page
significance is relying upon the quantity of events of the site page. In the
majority of the cases, the page rank calculation takes after the connection
structure of site page to ascertain the rank. Connection structure of site page
is for the most part relies upon the quantity of approaching and active
connections for that site page. Consider the pages A and B. An is having
approaching connection for B and B is having active connection for A. So to
figure the A's rank we require rank of B and to ascertain B's rank we require
rank of A. On the off chance that the page is having more number of approaching
and active connections, at that point it is having most noteworthy vote or
rank. Page rank calculation is straightforward as it considers the parameters
like the rank of the website page, which relies upon the event of the site page
and also the quantity of approaching connects to the page. Be that as it may,
the estimation doesn't give correct answer, in the event that they performed
just once. Exact positions are gotten through numerous emphases. An idea called
'Page Dependency', which is utilized in Page Rank calculation to ascertain the
page rank. This page rank relies upon the rank of different pages that are
connected to it. For figuring the rank of page, the calculation thinks about the
likelihood of site page's rank, which is now put away in the database as
opposed to taking the present rank status, which is required by the inquiry. It
generally isolates the page rank of approaching connections similarly among the
site page, which isn't imperative or significant.
4.3.8 Weighted Page Rank Algorithm
This calculation likewise takes after the
connection structure of site pages that is the approaching and active connects
to or from website pages. Weighted Page Rank calculation (WPR) figures the rank
of the pages in view of both approaching and active connections. The page has a
most elevated rank, on the off chance that it is having more number of active
connections related with it. The prominence of page relies upon both
approaching and active connections. Weighted Page Rank calculation (WPR)
considers the present status of page rank at the season of client question as
against the likelihood of page rank, which is considered if there should be an
occurrence of Page Rank calculation.
4.3.9 HITS Algorithm
Hypertext Induced Topic Search (HITS)
calculation was proposed by Jon Kleinberg to rate a website page in light of
connection structure of the site pages. This calculation investigation the
structure of pages joins in light of the idea called Authority and Hubs. A
specialist page contains the valuable data in view of the client inquiry while
centers are the pages that gives connects to the expert pages. HITS calculation
primarily has two stages.
4.4
Summery
We focused on the three most popular sponsored search marketing blogs
among search engine marketing practitioners around the world, namely,
“searchengineland. com”, “searchenginewatch.com” and “searchenginejournal.com”.
Within the selected forums, not only do the editors of the blogs but also the
employees and the former employees of search engines and various top management
individuals of firms connec1ted within the search ecosystem contribute articles
and content. The blogs also post their articles on social media websites such
as Facebook, where a number of individual marketing managers and small business
owners read the articles and engage in discussion. The opinions of various
stakeholders about the change were, therefore, available to us for analysis. In
addition to these blogs, some other websites that published initial analysis of
the change, based on the primary data of the accounts being managed, were also
chosen as sites for data collection. For example, the chief technology officer
(CTO) of a popular digital advertising agency looked at the data of its clients
and presented an analysis using thousands of accounts across all industries.
We also visited popular Q&A websites such as Quora.com and analyzed
questions with reference to this change. In addition, we performed several
Google searches to ensure that we had covered as many comments and debates as
possible on this topic. Following ethical research practices, we have
anonymized the details about persons whose comments/ anecdotes on online forums
are quoted in this work. However, we would like to underscore that all data
used for the purpose of this research are publicly available and do not require
either sign-up to a particular website or seeking permission before use. A
summary of the websites and articles used for this research is present in Table
I.
After the collection of data, the authors resorted to a manual approach
to analyze the data. Manual approach is recommended when the data set is
reasonable in size, can be organized quite readily and the researchers are very
familiar with the context (Kozinets,2010). The prior industry experience of one
of the researchers in managing search engine marketing activities, along with
prior research in this area by the authors, proved to be helpful in this
regard.
Chapter 5
SYSTEM TESTING
The way toward
playing out an assortment of tests on a framework to investigate usefulness or
to recognize issues. Framework testing is typically required when a framework
is set up. A progression of orderly methods are alluded to while testing is
being performed. These strategies tell the analyzer how the framework ought to
perform and where basic errors might be found. Analyzers for the most part
endeavor to "break the framework" by entering information that may
cause the framework to breakdown or return off base data. For instance, an
analyzer may put in a city in an internet searcher intended to just acknowledge
states, to perceive how the framework will react to the wrong info. Framework
testing is the sort of testing to check the direct of an aggregate and totally
fused programming thing in light of the item requirements detail (SRS) record.
The essential point of convergence of this testing is to survey
Business/Functional/End customer necessities. This is disclosure kind of
testing where external working of the item is surveyed with the help of
essential reports and it is totally in light of Users viewpoint. For this sort
of testing don't required learning of internal arrangement or structure or code.
This testing is to be done basically after System Integration Testing is done
where both Functional and Non-Functional necessities are affirmed. In the
compromise testing analyzers are centered around finding bugs/absconds on
joined modules. In any case, in the Software System Testing analyzers are
concentrated on finding bugs/surrenders in perspective of programming
application direct, programming diagram and want for end customer. A portion of
the testing ways which are utilized for the most part in framework testing as
we say some of them underneath:
•
Objective testing
•
Usability Testing
•
Software performance Testing
•
Compatibility Testing
•
Load testing
•
Security testing
•
Installation Testing
•
Test cases
5.1
Objective testing
An objective
test is a test that has right or wrong answers in this way can be checked
fairly. It very well may be differentiated and an emotional test, which is
evaluated by giving a supposition, typically in perspective of agreed criteria.
Target tests are outstanding in light of the fact that they are definitely not
hard to prepare and take, quick to check, and give a quantifiable and strong
result. In our undertaking the primary target is to bring information from
google and we need watch that our information is very exact or not, the crawler
creeps through the Google's API. On the off chance that you entered the correct
watchword, at that point it will demonstrate the most recent outcome. On the
off chance that outcome is appeared in numbers, at that point it is right other
then it isn't right and client need to look it once more.
5.2
Usability Testing
Convenience
testing is an approach to perceive how simple to utilize something is by
testing it with genuine clients. Clients are requested to finish undertakings,
normally while they are being seen by an analyst, to see where they experience
issues and experience perplexity Usability testing is the demonstration of
testing how straightforward an arrangement is to use on a social affair of
operator customers. It generally speaking incorporates watching customers as
they attempt to complete errands and ought to be workable for different sorts
of plans, from UIs to physical things. It is frequently driven again and again,
from early change until a thing's release. The standard preferred standpoint
and inspiration driving accommodation testing is to perceive usability issues
with an arrangement as in front of calendar as would be reasonable, so they can
be settled before the diagram is realized or mass made. In that limit,
usability testing is regularly coordinated on models rather than finished
things, with different levels of steadiness (i.e., detail and complete)
dependent upon the headway organize. Models tend to be more unrefined,
low-steadfastness versions (e.g., paper traces) in the midst of early change,
and after that show up as more point by point, high consistency shapes (e.g.,
instinctive progressed ridicule ups) closer to release.
In our keyword
research tool project our system will provide only one type of interface:
- For Admin
- Entry
password for admin
- Password
verification
- Graphic User
Interface (GUI) for Admin
- Operating
system checking
- Internet
service checking.
- Rom and Ram
of machine checking
- Data
fetching from google to users screen
- Result
stored in users machine
5.3 Software
Performance Testing
Performance
testing can include quantitative tests done in a lab, or happen in the creation
condition in constrained situations. Normal parameters incorporate handling
speed, information exchange rate, arrange data transfer capacity and
throughput, remaining burden effectiveness and dependability. For example, an
association can quantify the reaction time of a program when a client asks for
an activity or the quantity of a huge number of directions every second (MIPS)
at which a centralized server functions. An association can likewise utilize
performance testing as a symptomatic guide to find processing or interchanges
bottlenecks inside a framework. Bottlenecks are a solitary point or part inside
a framework's general capacity that keep down in general performance. For
instance, even the quickest PC will work ineffectively on the present web if
the data transfer capacity is under 1 megabit for each second (Mbps). Moderate
information exchange rate may be characteristic in equipment, yet can likewise
result from software-related issues, for example, such a large number of uses
running in the meantime or a tainted record in an internet browser.
Performance
testing can help recognize the nature or area of a software-related performance
issue by featuring where an application may fizzle or slack
5.3.1 Performance testing metrics
Various
performance measurements, otherwise called key performance pointers (KPIs), can
enable an association to assess current performance contrasted with baselines.
Performance
measurements ordinarily include:
5.3.1.1 Throughput: It show that how many unit of information are
working in our system
5.3.1.2 Memory: it is the physical memory used to store
random data and then referred to permanent memory to store it safely.
5.3.1.3Response time, or latency: when the client do request for the keyword
then the time which is between the request and result showing is called
latency, in our project the result must be shown in 5 seconds ,if not then it
will show the network problem statement
5.3.1.4 Bandwidth: the total number of data that move per
seconds in the system, it will check how much and how long our data can survive
in our system
5.3.1.5 CPU interrupts per second: the number of hardware interrupts a process
receives per second. These metrics and others help an organization perform
multiple types of performance tests.
5.4 Compatibility Testing
Table 5.1 Compatibility Testing
|
Test Case No#
|
Tools
|
Display
& load
|
Different Test
Supported
|
Support/Not
Support
|
|
1
|
Sublime text
|
Yes
|
Yes
|
Supported
|
|
2
|
Chrome tools
|
Yes
|
Yes
|
Supported
|
|
3
|
JQuery
|
Yes
|
Yes
|
Supported
|
|
4
|
Bootstrap
|
Yes
|
Yes
|
Supported
|
|
5
|
Memory
|
Yes
|
Yes
|
Supported
|
5.5 Load
Testing
As the best
known and most ordinarily directed sort of execution testing, load testing
includes applying common worry to a product application or IT framework to
check whether it can execute as expected under typical conditions. It is
identified with its greater, more ruthless cousin, push testing, however load
testing guarantees that a given capacity, program, or framework can basically
deal with what it's intended to deal with, while stretch testing is tied in
with overloading things until the point when they break, applying implausible
or improbable load situations. The two practices can assume imperative jobs in
deciding precisely how well a given bit of frontend programming, for example, a
site, or a backend framework, for example, the Apache server facilitating that
site, can manage the real loads they're probably going to experience through
normal utilize. Stress testing purposely incites disappointments with the goal
that you can examine the hazard required at the limits, and afterward, maybe,
change projects to make them break all the more effortlessly. Stress testing is
helpful for getting ready for the sudden and deciding precisely how far a given
framework can be pushed, investigating the external furthest reaches of
execution limit. However, with regards to just ensuring that a product
application or physical system can persevere through the client demands and
activities it is probably going to experience in common conditions, load
testing is the correct technique for the task.Of course, it ought to be noticed
that if your application isn't really prepared for the normal requests, at that
point a test that was expected to be a load test when you propelled it can
abruptly turn into a pressure test while it's running.
My project is
based on internet research ,It search the data and shows to users,it may not
affect when multi numbers of users are searching the data at a time ,It only
depends internet speed, if the internet speed is slow then results can shown
lately.
5.6 Security Testing
Security Testing
is a variety of Software Testing which ensures, that structure and applications
in an affiliation, are free from any stipulations that may cause a noteworthy
mishap. Security testing of any system is tied in with finding each possible
proviso and deficiencies of the structure which may come to fruition into lost
information in light of the agents or outsiders of the Organization. In our project, As we are using Codeigniter and
sublime text tool for our coding and all we know that security and accuracy is
must important of our project .
5.7
Installation Testing
This was the
important part in our project that’s why we got help from experts to test
installation of our software . it took couple of week to complete the task.and
at the end we got positive results that all of our modules were working quite
good no other modules are making disturbance in fetching results.
5.8 Test
Cases
In the least
difficult shape, a test case is an arrangement of conditions or variables under
which a tester decides if the software satisfies necessities and capacities
legitimately.
A test case is a
solitary executable test which a tester carries out. It guides them through the
means of the test. You can think about a test case as an arrangement of
well-ordered directions to check something behaves as it is required to behave.
A test case have pre condition and post condition, it has too check both pre
and post conditions of our project .A test case play very important role is
software testing. The test cases specify the flow of the project. It include of
name, serial no ,result, supported /not supported
A test case usually
contains:
- Title
- Description
- Test steps
- Expected
result
- Actual
result (once tested)
- Who Writes
Test Cases
5.8.1 Test case: keyword Recognized and Detect:
Table 5.2 Test Case of keyword Recognition
|
Test Case ID:
|
1
|
|
Test Case Name
|
Recognized and Detect
|
|
Actor
|
Admin
|
|
Pre-Condition
|
Show keyword entered
|
|
Post-Condition
|
Show accurate results
|
|
Flow of Event
|
Show in separate box
|
5.8.2 Test case: working the
Dataset:
Table 5.3 Test Case of Training
|
Test Case ID:
|
2
|
|
Test Case Name
|
Working of data
|
|
Actor
|
Admin
|
|
Pre-Condition
|
Insert data keyword
|
|
Post-Condition
|
Show total numbers of keyword
searched in search engine
|
|
Flow of Event
|
Show accurate results
of Google search engine
|
5.8.3 Test case: Testing the
Dataset:
Table 5.4 Test Case of Testing
|
Test Case ID:
|
3
|
|
Test Case Name
|
Testing
|
|
Actor
|
Admin
|
|
Pre-Condition
|
Error data or not a
keyword
|
|
Post-Condition
|
Show warning of wrong keyword
|
|
Flow of Event
|
Enter keyword again
|
5.8.4 Testcase:Validation theDataset: Table
5.5 Test Case of Validation
|
Test Case ID:
|
4
|
|
Test Case Name
|
Validation
|
|
Actor
|
Admin
|
|
Pre-Condition
|
Search keyword (health)
|
|
Post-Condition
|
Show resultds(total no of data)
|
|
Flow of Event
|
Show Accuracy searched
data (health)
|
Chapter 6
RESULTS AND
CONCLUSION
Each web search tool is
partitioned into assorted modules including crawler module on which web index
depends the most . A crawler is used to download and store web pages for
internet searcher. For any crawler two issues should be considered. First the
crawler should organize and select a strategy to decide which pages to download
next. Second, It needs to have optimized and robust structure with a goal to
download maximum pages per second including accidents and crashes. Web crawler
is focused on data and can be orchestrated to target what we require. A
superior crawler for large search engine needs to address the accompanying
issues:
It needs a profoundly
advanced framework design that can download an extensive number of pages every
second. It ought to have great memory administration framework to dodge the
memory stack overflow. It needs to choose which pages ought to be downloaded
next. It must be strong and solid against crashes. It has to be managed by the
accessible resources and web servers . To construct a viable web crawler, different
issues should be considered because the size of the web is enormous and such
far reaching scope is exceptionally troublesome . Several crawling strategies
or algorithms are utilized for downloading web pages from the World Wide Web.
There are numerous more procedures and techniques that might be considered for
crawler to enhance its execution and performance. Focused Crawler is intended
for highly advanced users who crawl over a small part of the internet for
specific topic . Focused crawler is created to extort only pertinent website
pages of intrigued subject from the Internet with quicker recovery speed
furthermore helps ingiving Clean client submitted content against a sheltered
white-list, to forestall XSS attack . Due to constraint of network bandwidth
and time a web crawler can't download all pages, it is critical to pick the
most imperative ones amid the crawling process and going by numerous immaterial
pages
6.1 Presentation of the findings
Site design improvement is
frequently about making little adjustments to parts of your site. At the point
when seen exclusively, these progressions may appear incremental changes, yet
when joined with different advancements, they could noticeably affect your
site's client experience and execution in natural indexed lists. You're likely
officially acquainted with a large number of the subjects in this guide on the
grounds that they're basic elements for any site page, yet you may not be
making the most out of them. A SEO factor is something that impacts where a
site or bit of substance will rank in a given web index. No single, independent
SEO factor will create top internet searcher rankings. It is the mix of
research, arranging, and enhancement inside the site and outside of the site
that produces substantial and long haul results. SEO factors have fluctuating
weights and no SEO expert knows the correct weight of each or when these weights change.
This is on account of Google (for instance) has more than 200 SEO factors and
more than 10,000 sub-signals for positioning.
That is a ton of data to
process and recollect. In any case, prepare to be blown away. You don't need to
recall or even know the majority of the elements that impact website
streamlining.
You simply need to find
out about what is essential and why it makes a difference. When you have that
down, whatever remains of the points of interest become all-good.
6.1.1 Hardware results
Before running this
project ,we have to check hardware,
operating system and browser compatibility. After checking compatibility it
start performing their actions and start showing results to the user.
6.1.2 Software results
Our project will show different type to results such as Keyword Explorer,
backlink Finder. Each tool will show
different results after crawling the search engine. Backlink is basically votes
of websites. Other website will give votes that how great this website contain
good contents. And keyword explorer will explore that which keyword is good for
rank. It is not exactly straight forward these results will show on the base of
footprint and voting ,it will update time to time.
6.2 Discussion of the findings
In our project user will
finds different results of different keywords enter. There is no limits for
keyword searching, user can bunch of keywords, It will show top 1o rankings of
keyword used in all websites. there is two tools in our project. In keyword
explorer, it will find that how much that keywords used in all websites, User
can also find how much that keyword is used as in title in articles ,User have
to type only keyword such as health and it will shows in number such as this
keyword is used in title 24000 times.
6.2.1 Comparison with initial GOAL
6.2.1.1 SEO for E-Commerce Sales
One of the most direct
monetization and intent-bases for SEO is driving relevant traffic to an
e-commerce shop to boost sales. Search traffic is among the best quality
available on the web, primarily because a search user has expressed a specific
goal through their query, and when this matches a product or brand carried by
the web store, conversion rates are often extremely high. Forrester research
estimated the e-commerce market to top $235 billion in 2009 (though the recent
economic downturn may affect that number somewhat). With so many dollars
flowing over the web, it's little surprise that e-commerce focused SEO is among
the most competitive and popular applications of the practice.
6.2.1.2 SEO for Mindshare/Branding
A less popular but equally
powerful application of SEO is to use it for branding purposes. Bloggers,
social media websites, content producers, news outlets and dozens of other web
publishing archetypes have found tremendous value in appearing atop search
results and using the resulting exposure to bolster their brand recognition
and authority. The process
is fairly simple - much like traditional advertising's goals of ad repetition
to enter a buyer's consideration set (see Three Laws of Branding for more), so
too do online marketers observe that a website's pages consistently at the top
of search rankings around a particular subject has a positive impact on
traffic, consideration and perceived authority.
6.2.1.3 SEO for Lead Acquisition & Direct Marketing
Although less direct than
an e-commerce sale, lead acquisition via the web is an equally valuable and
important system for building customers and revenue. Millions of search queries
have commercial intents that can't be (or currently aren't) fulfilled directly
online. These can include searches for services like legal consulting, contract
construction, commercial loan requests, alternative energy providers, virtually
any service or product people source via the web.
6.2.1.4 SEO for Reputation Management
Those who've dealt with
negative or non-existent web information about themselves or their businesses
frequently desire to populate the search results with positive links and
mentions. SEO enables this process through content creation and promotion via
link building. While reputation management is among the most challenging of SEO
tasks (primarily because you're optimizing many results for a query rather than
one), it's in high demand and has a large number of practitioners (for example,
the 214 SEO companies offering reputation management in our marketplace).
6.2.2 Reasoning for short comings
Most probably there will
be some results not in line with your goal, explain the reasons for this e.g.
Hardware/recourses unavailability, time constraints e.t.c.
6.3 Limitations
6.3.1 You likely won't get any results until about 3 months after
launching an SEO campaign. And you probably won't realize a return on
investment until 6+ months.
6.3.2 Search engines such as Google are continually revising their
algorithms so there is nothing permanent about any success you do achieve. You
may have to continually revise your SEO strategies.
6.3.3 You're competing with companies that likely have bigger
budgets...for a limited number of spots. Moreover, it's believed that search
engines favour big brands anyways, regardless of quality.
6.3.4 It's very difficult to make changes once you've started with
SEO. If you ranked your homepage for a particular keyword, you can't -- all of
a sudden -- decide to rank a particular service page for that keyword. In other
words, it's difficult to refine your marketing because there are huge delays.
6.3.5 There is little certainty in getting desirable results.
6.4 Recommendations
Queries the major search engines and produce a report of the top ranked
pages. Specify your research keywords and the top results are reported for each
engine, combined and sorted by what pages appear most often. The output from
this search engine optimization tool may be analyzed in the Multi Page Analyzer
tool via a provided link. Suggest Keywords - enter a keyword phrase and this
tool recommends high-traffic phrases that you might want to use. As an
exceptionally powerful tool research tool, you will find very nicely targeted
terms, as well as other terms that you may want to exclude from your PPC
campaigns.
6.5 Summary
The SEO training site map helps you visualize and locate all the
various sections of our training program from 1 page. Our SEO glossary helps
define common words and concepts frequently mentioned within the SEO field.
Putting SEO in Context is a background article about how SEO fits into the web
as a whole. Do you learn visually? If so, you will love our module dedicated to
flow charts. The SEO quick start checklist is an action item oriented condensed
version of the program overview. The The Expanded Checklist highlights the
various topics and training modules covered in the SEO training program.
6.6
Conclusion
Site design improvement originate
from further developed advances in conventional web indexes, for example,
Google web crawler. One of the critical parts of internet searcher is to
enhance the execution and ease of use of web crawlers through different methods
with the goal that client connection will be expanded to that specific site. In
this project, we examined web crawler results rely upon the different
calculations, which enhances website page rank. Pages are shown by their rank,
which is computed by utilizing factor like substance, number of approaching and
active connection and so forth. This examination will enhance the general
execution of web index in aggressive world
Chapter 7
FUTURE WORK
In future we will add more functions like
real blog network finding things , real blog network will be soon implemented
by seo users on their websites so we already have studied it and have plans for
it to update in this tool. We will add
domain hunting tool for finding expired domains in order to help user create
their own pbn (private blog network) which helps user to rank their website
quickly.
