KEYWORD RESEARCH TOOL

By

Ehsan Shahzad    

Seu-F14-109

Ayaz Yasin

Seu-F14-111

A Project Report submitted to the

DEPARTMENT OF COMPUTER SCIENCE & INFORMATION TECHNOLOGY

in partial fulfillment of the requirements for the degree of

BACHELORS OF SCIENCE IN COMPUTER SCIENCE

Faculty of Computer Science & Information Technology

The University of Lahore

Islamabad

August, 2018

Copyright ã 2017 by UOL Student

All rights reserved.  Reproduction in whole or in part in any form requires the prior written permission of Ehsan Shahzad and Ayaz Yasin or designated representative.

Dedication

We dedicate our hard efforts to our parents our supervisor and university management. We trust that the accomplishment will finish the fantasy that you had for every one of us those numerous years back when you gave the best instruction. You have raised us to be the individual we are today. You have been with us at all times, times and awful. Thank for all the unrestricted love, direction, and bolster that you have given us

 

DECLARATION

          It is declared that this is an original piece of my own work, except where otherwise acknowledged in text and references. This work has not been submitted in any form for another degree or diploma at any university or other institution for tertiary education and shall not be submitted by me in future for obtaining any degree from this or any other University or Institution.

Ehsan Shahzad

Seu-f14-109

Ayaz Yasin

Seu-F14-111

August 2018

CERTIFICATE OF APPROVAL

It is certified that the project titled “Keyword Explorer” carried out by Ayaz Yasin, Reg. No. Seu-F14-111 And Ehsan Shahzad Seu-F14-109, under the supervision of Sir Arshad Ali Khan, University of Lahore, Islamabad, is fully adequate, in scope and in quality, as a final year project for the degree of BS of Software Engineering.

Chapter 1

INTRODUCTION

Search engine optimization (SEO) is simply the process of obtaining website visitors or traffic from free or organic search results in search engines like Google or Bing All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users.Online data search is a pervasive and fundamentally essential movement in online business. Search engines possess a noticeable position in the online world .Along with the expanding significance of searches, search engine showcasing assumes more prominent critical jobs in internet promoting, and brings about with it the strategies of the SEO. SEO is the procedure of enhancing the volume and nature of activity to a site by means of search results . While the significance of effect of SEO strategies on nature of sites has frequently been featured, significantly more stays to center around hypothesis of search engine calculation. There is minimal methodical proof on whether SEO strategies influence distinctive sites. SEO endeavors may include a site's coding, introduction, structure and in addition the methodology of market division thus on. On misgivings and subsequent to alluding to the techniques embraced by past examinations, SEO procedures are watched from four viewpoints: structure optimization, catchphrases optimization, content optimization, and connection optimization. Thusly, in light of variables estimated quantitatively and subjectively, this paper tries to break down the effect of SEO systems on the adequacy of SEO, to make sense of which system technique is best, and moreover, to test the conceivable impact of SEO systems on Page Interest. Systems of Search Engine Optimization (SEO) are seen from four viewpoints: structure optimization, watchwords optimization, content optimization, and connection optimization. This paper tries to dissect the effect of SEO systems on the viability of SEO, to make sense of which procedure methodology is best, and besides, to test the conceivable impact of SEO systems on Page Interest.We call these organic results, because they are free and not driven by paid advertisements. Search engine optimization helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of organic results returned by a given search engine. Our tool will help user how to find the perfect topics or keywords which are good for seo and user can get good traffic on their website by doing seo. User will also be able to find the best backlinks for websites which will be helpful to rank their website User will also be able to explore their competitors or anyone website to find out what strategies are they using, which keywords are they using, how many backlinks have they made and much more . User can get complete help in order to build a successful website.

1.1           Overview

Site improvement is blend of coding and connecting arrangements that take into account certain sites to rank higher than others when particular keyword phrases are questioned. SEO can begin on or off page contingent upon the long haul objectives of the crusade. On-page SEO comprises of components specifically identified with the engineering and substance on the site, things like the stage, code configuration, page titles, header labels, inner connection structure, are only a bunch of cases.

Where as, Off-page SEO is the recognizable proof, focusing on, and improvement of related substance and connection systems, building keyword expert around your objective keyword set.

Focusing on the correct keywords is fundamental in accomplishing manageable internet searcher driven movement arrangements. Things like investigation and web activity examination are vital in recognizing the terms that individuals are looking when they discover your webpage, and significantly more what terms are being looked through that are making changes.

Natural pursuit is an incredible leg of a long haul technique for activity, however as a rule appropriate, and huge scale natural site design improvement can set aside opportunity to assemble and keep up relentless movement. A compelling here and now activity arrangement is internet searcher showcasing or pay-per-click publicizing (likewise know as SEM and PPC) where by you make promotions and offer on the amount you will pay per click.

Promotions are made a decision by Google's AdWords calculation, in light of things like Quality Score and Max CPC (cost per click), your advertisements will be shown some place in the best or right sidebar of list items.

1.2 Problem Statement

1.3    Purpose of the research/project

1.4    Applications of the research

What is the role of a search engineer? Certainly the people who work in the major web search companies designing and implementing new search engines are search engineers, but the majority of search engineers are the people who modify,extend, maintain, or tune existing search engines for a wide range of  commercial applications. People who design or “optimize” content for search engines are also search engineers, as are people who implement techniques to deal with spam.The search engines that search engineers work with cover the entire range mentioned in the last section: they primarily use open source and enterprise search engines for application development, but also get the most out of desktop and web search engines. The importance and pervasiveness of search in modern computer applications has meant that search engineering has become a crucial profession in the computer industry. There are, however, very few courses being taught in computer science departments that give students an appreciation of the variety of issues that are involved, especially from the information retrieval perspective. This book is intended to give potential search engineers the understanding and tools they need.

Other than the movements you can do to your site (adjacent SEO) so it positions higher in the SERPs, the other technique to upgrade your site's situating position is by using off-site SEO systems. Due to concentrated usage of Internet as a publicizing station, an electronic culture has created which foresees that minute access will the material information. The Internet customers plan to find material information on first page of the indexed lists. Website optimization makes webpage obvious in the query items and higher situated destinations get more visitors. Higher situating of a webpage gives a tremendous opportunity to the online retailers to pull in more customers. From now on, associations require a smart and sharp mode for efficient advancing of their things, and this requires site streamlining. A prevalent position in the internet searcher rankings has a quick and beneficial outcome on the repeat of customers' visits to a website, thus facilitating lucrative return dare to the webpage page proprietor.

1.6 Summary

Chapter 2

LITERATURE REVIEW

The proposed framework suggests that webpage content should be based on keywords and the site traffic should be monitored through referrals.  If a website has some prevalent and pertinent keywords in its content and title along with a reasonable amount of back links that help watch the website traffic, then we can get better rank for the website in the search results. The framework also emphasizes that proper keyword selection and link building should be considered when developers and designers work on a software development project. Proposed SEO process starts from site audit, which is the first phase, followed by analysis based on on-page and off-page optimization. In the next phase, the site is optimized internally based on site audit. The main activity of this phase is keyword research. Suggested keywords are prepared by the analyst and then the same website is populated with these keywords internally by implementing them on-site everywhere like titles, metatags, tags and contents.  Regular follow ups of analysis of the website should be carried out to check expected results. Separate guidelines for off-site and on-site optimization.  A detailed description of a backlink generation strategy has also been given.  A brief analysis of existing tools for SEO is also given.  Many reasons for research gaps in this field are also stated owing to site content in SEO not being given its due importance, existing academic literature not being in line with the white papers published by Google and other SEO companies and intersection of site content and specific keywords used on it, not being addressed in the existing literature. Also, current practices focus only on marketing perspective whereas psychological perspectives should be given equal importance, which the proposed framework addresses.

2.1    Related Technologies

2.2    Related Projects

2.3    Related Studies

There are several Research papers published by authors .There contributions are given below.

2.3.16  Search Engine Optimization to Enhance User Interaction

Authors: (Joyce Yoseph Lemos Department of Computer Engineering D. J. Sanghvi College of Engineering Mumbai, India lemosjoyce01@gmail.com)

(Abhijit R. Joshi Department of Information Technology D. J. Sanghvi College of Engineering Mumbai, India abhijit.joshi@djsce.ac.in)

2.3.17 Journal of Information, Communication and Ethics in Society

Authors:(Divya Sharma, Agam Gupta, Arqum Mateen, Sankalp Pratap)

2.4    Their Limitations and Bottlenecks    

2.5 Summary

Chapter 3

TOOLS AND TECHNIQUES

Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics

3.1    Hardware used with technical specifications

3.1.1 Main System

3.1.2 CPU

3.1.4 GPU

3.1.5 Secondary System

3.2    Software(s), simulation tool(s) used  

3.2.1 Windows Operating System

Windows Operating System is open source which have a graphical UI. Its adaptation utilized was windows 10. This adaptation is bolstered by all product and structures which is required for making and preparing of neural systems particularly with the GPU part it is imperative. All code written in Python is kept running in shell by utilizing the Anaconda Prompt Windows OS.

3.2.1.5 Software required tools

• API’s of google.
• Network operator
• Operating system
• A User that can use this project
• A computer that can run this project.

3.3    Summary

Chapter 4

METHODOLOGIES

The purpose of this research is to analyze the possible effects of Google’s change in the layout of its SERP on advertisers. To this end, we wanted to understand the reactions of advertisers to this change. The internet as a repository of information and varied opinions, often available publically on social networking websites, blogs and forums, provides us with data resources that could be used to understand advertisers’ concerns, analysis and views regarding this change. The use of content from the Web for conducting research has been emphasized for conducting marketing research in the information economy characterizing the current era (Hansson et al., 2013). We use netnography (Kozinets, 2002), which is defined as a written account resulting from fieldwork studying the communities that emerge from online, computer-mediated or internet-based communications. Netnography is an unobtrusive, naturalistic method of inquiry permitting the investigation of focal online communities without researchers’ participation or interference in the community members’ activities (Kozinets, 2002; Cova and Pace, 2006). As a technique, it allows gathering qualitative insights into consumers’ needs, wants and choices in a virtual space, and symbolic meanings in the case of online internet networks and communities. At the same time, it is faster, simpler, timelier and less expensive than traditional ethnography (Kozinets, 2006). Stemming from these advantages, it allows the researcher to understand the hidden dimensions of consumers (Rageh et al., 2013). As a result, it is argued that it can be an effective market research (Xun and Reynolds, 2010) and consumer education research tool (Sandlin, 2007). Netnography has been used to study tourist cultures (Wu and Pearce, 2014; Rageh et al., 2013; Nelson and Otnes, 2005), brand communities (Cova and Pace, 2006; Xun and Reynolds, 2010; Hollebeek et al., 2017) and value creation in banking services (Medberg and Heinonen, 2014), among others. For the purpose of this research, we resort to non-participant netnography (Cova and Pace, 2006), wherein the researchers are not active participants in the online communities Google’s search engine results page Downloaded by DURBAN UNIVERSITY OF TECHNOLOGY At 10:26 21 December 2017 (PT) they use as resources but engage in sense making from those resources. To understand the possible impact of the change implemented in the ad layout of Google’s SERP, we begin by systematically assembling a repository of content related to facts about the changes, and views of various experts and marketers on the changes.

4.3.1 Implementation procedure

We focused on the three most popular sponsored search marketing blogs among search engine marketing practitioners around the world, namely, “searchengineland. com”, “searchenginewatch.com” and “searchenginejournal.com”. Within the selected forums, not only do the editors of the blogs but also the employees and the former employees of search engines and various top management individuals of firms connec1ted within the search ecosystem contribute articles and content. The blogs also post their articles on social media websites such as Facebook, where a number of individual marketing managers and small business owners read the articles and engage in discussion. The opinions of various stakeholders about the change were, therefore, available to us for analysis. In addition to these blogs, some other websites that published initial analysis of the change, based on the primary data of the accounts being managed, were also chosen as sites for data collection. For example, the chief technology officer (CTO) of a popular digital advertising agency looked at the data of its clients and presented an analysis using thousands of accounts across all industries.

We also visited popular Q&A websites such as Quora.com and analyzed questions with reference to this change. In addition, we performed several Google searches to ensure that we had covered as many comments and debates as possible on this topic. Following ethical research practices, we have anonymized the details about persons whose comments/ anecdotes on online forums are quoted in this work. However, we would like to underscore that all data used for the purpose of this research are publicly available and do not require either sign-up to a particular website or seeking permission before use. A summary of the websites and articles used for this research is present in Table I.

After the collection of data, the authors resorted to a manual approach to analyze the data. Manual approach is recommended when the data set is reasonable in size, can be organized quite readily and the researchers are very familiar with the context (Kozinets,2010). The prior industry experience of one of the researchers in managing search engine marketing activities, along with prior research in this area by the authors, proved to be helpful in this regard.

Chapter 5    

                        SYSTEM TESTING 

5.1 Objective testing

5.2 Usability Testing 

• For Admin
• Entry password for admin
• Password verification
• Graphic User Interface (GUI) for Admin
• Operating system checking
• Internet service checking.
• Rom and Ram of machine checking
• Data fetching from google to users screen
• Result stored in users machine

5.3 Software Performance Testing 

5.4 Compatibility Testing

Table 5.1 Compatibility Testing

5.5 Load Testing 

5.6 Security Testing

5.7 Installation Testing 

5.8 Test Cases 

• Title
• Description
• Test steps
• Expected result
• Actual result (once tested)
• Who Writes Test Cases

5.8.4 Testcase:Validation theDataset: Table 5.5 Test Case of Validation

Chapter 6

RESULTS AND CONCLUSION

6.1    Presentation of the findings      

Site design improvement is frequently about making little adjustments to parts of your site. At the point when seen exclusively, these progressions may appear incremental changes, yet when joined with different advancements, they could noticeably affect your site's client experience and execution in natural indexed lists. You're likely officially acquainted with a large number of the subjects in this guide on the grounds that they're basic elements for any site page, yet you may not be making the most out of them. A SEO factor is something that impacts where a site or bit of substance will rank in a given web index. No single, independent SEO factor will create top internet searcher rankings. It is the mix of research, arranging, and enhancement inside the site and outside of the site that produces substantial and long haul results. SEO factors have fluctuating weights and no SEO expert knows the correct weight of each or when these weights change. This is on account of Google (for instance) has more than 200 SEO factors and more than 10,000 sub-signals for positioning.

That is a ton of data to process and recollect. In any case, prepare to be blown away. You don't need to recall or even know the majority of the elements that impact website streamlining.

You simply need to find out about what is essential and why it makes a difference. When you have that down, whatever remains of the points of interest become all-good.

6.1.1  Hardware results

6.1.2  Software results

Our project will show different type to results such as Keyword Explorer, backlink Finder.  Each tool will show different results after crawling the search engine. Backlink is basically votes of websites. Other website will give votes that how great this website contain good contents. And keyword explorer will explore that which keyword is good for rank. It is not exactly straight forward these results will show on the base of footprint and voting ,it will update time to time.

6.2    Discussion of the findings 

6.2.1  Comparison with initial GOAL

6.2.2  Reasoning for short comings 

6.3    Limitations       

6.4    Recommendations    

Queries the major search engines and produce a report of the top ranked pages. Specify your research keywords and the top results are reported for each engine, combined and sorted by what pages appear most often. The output from this search engine optimization tool may be analyzed in the Multi Page Analyzer tool via a provided link. Suggest Keywords - enter a keyword phrase and this tool recommends high-traffic phrases that you might want to use. As an exceptionally powerful tool research tool, you will find very nicely targeted terms, as well as other terms that you may want to exclude from your PPC campaigns.

6.5    Summary

The SEO training site map helps you visualize and locate all the various sections of our training program from 1 page. Our SEO glossary helps define common words and concepts frequently mentioned within the SEO field. Putting SEO in Context is a background article about how SEO fits into the web as a whole. Do you learn visually? If so, you will love our module dedicated to flow charts. The SEO quick start checklist is an action item oriented condensed version of the program overview. The The Expanded Checklist highlights the various topics and training modules covered in the SEO training program.

6.6 Conclusion

Chapter 7

FUTURE WORK